Here are some stats on why you should be using this great tool to drive new and old business to your door:
It is more effective than many other forms of marketing - According to the Direct Marketing Association, targeted B2B direct mail has a response rate of 4.4 percent, nearly 37x the response rate of B2B marketing emails (.12 percent).
Direct Mail Generates Sales - According to the DMR, for every $167 spent on direct mail, U.S. marketers sold $2,095 in goods--that’s hard to beat!
Consumers Respond to direct mail - Direct mail response rates have increased by 14% while email marketing response rates have dropped by 57%
It works for all age demographics - Direct mail is no longer directed solely at Baby Boomers. Between 2012 and 2013, direct mail response rates soared 8.3% for 18 to 21-year-olds.